“Nappy changes needn’t be a struggle. When your baby is on the move or ready for potty training, they may be able to step right into Pura’s low environmental affect, high performance nappy pants. Convenient, affordable, and available in sizes 5 and 6, Pura’s nappy pants have all the benefits of our regular nappies but can be easily pulled on and off. Even as no nappy pant gives 100% performance with 0% environmental affect (imagine us, we’ve looked) ours are designed to strike the perfect balance between a happy baby and a happy planet. The happiest nappy pant all-round. Small business, big ideas! Pura wasn’t born in a boardroom, but in the home of Cheshire parents Guy and Abi Fennell after they learned about pollution from wipes and nappies. We wish to make eco available to all with affordable, quality and planet-friendly baby products. The world needs a big change. Switch to Pura today and make a difference. Keep your active baby happy and dry! Whether it’s day or night, Pura’s nappy pants are designed to keep your little one dry for longer, so as they’re finding their feet in the world, you’ll be confident that they’re exploring in comfort. We’re changing the nappy cycle On a daily basis, 8 million disposable nappies are thrown away in the UK – each one taking up to 500 years to biodegrade. It’s a cycle that that needs to stop. Pura is the only brand recycling nappies – including nappy pants – in the UK through our Pura NappiCycle partnership. Together, we’re working to keep nappies out of landfill and turn them into everything from housing materials, to notice boards for schools and nurseries. Last year we recycled 8,000 tonnes of nappies in Wales and we’re working hard to bring this service to the entire UK soon. We sell eco-awesome wipes too! Continue to help change the world from the bottom up by the usage of our 100% plastic-free, biodegradable baby wipes alongside our happy nappy pants. Our plant-fibre wipes come in a Water UK accredited Fine to Flush flushable version too. So you’ll wave bye bye to fatbergs.”
HAPPIEST FOR PLANET: Our nappies are EU Ecolabel accredited which certifies them with a guaranteed, independently-verified low environmental affect. They are manufactured in a certified carbon neutral plant. To reduce carbon emissions in our manufacturing process, we use 100% renewable electricity and ensure no production waste goes to landfill. Where conceivable, we’ve replaced non-sustainable materials with lower affect materials such as the organic cotton in our back sheet and the FSC certified, totally chlorine-free wood pulp from sustainably managed forests in the absorbent core of our nappies
HAPPIEST FOR BABY: When your little wriggler won’t take change times lying down, Pura’s nappy pants can be pulled up like big kid undies – but with the same leakage protection as our regular nappies. Super soft, unscented, and free from chemical nasties, our Allergy-UK approved nappy pants are dermatologically and clinically tested for 26 well-known allergens. With only plant-based materials against your little one’s bottom, they’re protected and gentle for your little explorer’s developing skin
HAPPIEST FOR PIGGY BANK: Our nappy pants are designed to be affordable so cost less than many eco brands and are competitively priced to match non-eco branded alternatives.
LEAKAGE-PROTECTION PROMISE: Our nappy pants are guaranteed to keep your tot happy and
PURA CHANNEL TECHNOLOGY: This technology quickly draws moisture away from your little wriggler’s skin, allowing air to circulate for maximum dryness, breathability and comfort
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